Beau Salon, founded by Armineh Damanpak and Thom Robins, pioneers
creativity with purpose,
contemporary hairstyling
in Vancouver. Located in the vibrant Yaletown community, Beau Salon embraces inclusivity and personal expression, providing approachable luxury for all genders and identities. The salon prides itself on being a leader in haircare, with a talented team of multi-award-winning stylists who bring a forward-thinking approach to beauty, service, and personal aesthetics.
Oko Strategy’s objective with Beau Salon was to build a strong, recognizable brand and drive client engagement during its pre-launch.
By leveraging social media strategy, influencer partnerships, event coordination, and luxury-aligned menu design, Oko positioned Beau as an inclusive, standout destination in the competitive beauty market.
